A recent Society of Automotive Engineers technical paper agrees. It notes that HID lights wider beam and greater output makes them dramatically better than tungsten-halogen lights "in detecting edge-of-roadway hazards, such as pedestrians and animals." But the same factors also "may produce more glare," acknowledge the authors- John Van Derlofske, John Bullough and Claudia Hunter of the lighting research centre at Rensselaer Polytechnic Institute in Troy, N.Y. Though HID lights are distracting, toning them down seems unlikely. Automakers are pushing them as the hot item, starting with luxury cars. "They're pretty cool," says Fred Heiler, spokesman for DaimlerChrysler's Mercedes-Benz brand. HID headlights are standard on the top-end Mercedes-Benz S-class Sedans and CL Coupes, and optional on all other Mercedes models. "There's been some discussion about them because they're brighter, but we know it's primarily the colour of the light, and not the intensity, that takes some people by surprise, we're going to the trouble and expense in order to use something as close to daylight as possible," Heiler says. Automakers like HID lights because: - They can be profitable, either as stand-alone options or as part of high-dollar packages. Mercedes charges $850 for the HID option, and that's cheap. Catalogue firms get up to $1,500 for kits that replace ordinary lights with bona fide HID lamps. Their efficiency - nearly three times the light from the same power -gives autodesigners freedom. They can sculpt and squeeze and shape headlights as they do sheet metal, confident that HID bulbs throw off enough light to meet federal/legal standards. Normal halogen bulbs confined and shaped the same way might not. In other words, HID technology gives designers lots of light to waste in pursuit of styling goals.

Because HID lights are on high-end cars, they've become a fashion statement. Auto-parts firms sell blue-tint halogen lights that resemble the HID colour, for those dying to have their $9,000 Kia Rio's mistaken at night for $120,000 Mercedes-Benz S-classes. "People will put blue filtering on filament bulbs and advertise it as giving HID-like performance. It doesn't. It gives you the colouring," Flannagan says. In fact, ersatz HID could be triggering many of the complaints because. "They are causing a lot of glare. They're bad optically and scattering light all over," he says. But the real ones have won the hearts of driving enthusiasts. "From a driver's standpoint, they're the greatest thing since sliced bread. The drivers who have them aren't complaining about them. They light up the road markings much better," says David Van Sickle, director of auto and consumer information for the motorists' organization AAA. But Massey, the St. Louis SUV driver, insists there's no need for the special lights: "Regular ones are fine. No matter how much better you can see, it can't be so much better that it's worth blinding people."